Stranger Reality: Netflix and The New York Times team up in delivering Augmented advertising
Netflix’s original Stranger Thing’s season 3 is now streaming, and Netflix made sure to let the public know. Readers of the New York Times print edition were able to scan some odd neon colour ads through the power of Augmented Reality via Google Lens.
Once scanned, the 80’s themed ads took them through a fictional mall called Starcourt which plays a crucial location in the series’ newest season.
Netflix has been heavily involved in the promotion of Stranger Things and utilising AR is one of the many ways. This is also another project adding to Google’s already existing AR, which helps combine the digital world with the real one.